Lot of people ask themselves what the page rank is, while others are curious about the schedule of the upcoming updates. Most importantly, plenty of users are curious what web sites dropped and what web sites gained at the latest Google pagerank update 8/November/2011. Now, what is this rank and what is its role? It obviously has something to do with the search engine optimization. Lots of webmasters and so called experts tried to give out various explanations, but the most important one comes from Google itself. The page rank is said to be the heart of the engine. It is a system that allowes noting the multitude of web pages indexed by the search engine. It was designed by Larry Page and Sergey Brin to help in the process. If the company uses dozens of engineers to improve every aspect and service from Google, the page rank is used to provide all the information and details for the searching tools.
The page rank is based on the nature of a web site, relying on backlinks mostly. In other words, a link from a web site to another one is taken for a vote. The more votes your web site has, the higher the page rank will be. But these “votes” are not everything. There are also hidden and less known algorithms to detect the relevance and importance of various web sites as well.
As a short conclusion, the system is meant to evaluate the web pages. It is an unique way to note the popularity of a web site on a scale from 1 to 10. How often is the page rank updated? Google updates it a few times a year only, without a strict schedule. The Google pagerank update 8/November/2011 is the latest one. Who knows when the next one will be? Most webmasters expect it by the end of the winter.
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