Blog commenting as a link building method: is it worth it
When it comes to gaining ranks in the search engines, then blog commenting has been used and considered as the best way to optimize a website. This is because when one uses a blog to comment on a site, then that means that there is more traffic to the site. With the traffic of the commenters in the site, Google will see that the site is busy and give it a higher rank. As people comment on the site or even its products, it means that more and more back links are created to the site hence more ranks with the search engines.
This is the reason why many online companies that had been classified as spam by the search engines are using this technique to gain back their position. As more people use positive ideas and recommend the site to their friends, the site gains more confidence in the analytics and crawlers hence starts climbing again up the ladder. With this in mind, the seo companies make sure that the blogs posters about the site are positive. To reduce monotony, they include some few negative reviews about the site. This is what we call black hat because you are deceiving the analytics that the site is safe and genuine while in real sense it would be the opposite. Many of the bloggers are paid to paint the picture of the website hence many people will have be deceived by the many blogs and comments about the site not knowing that these are fake comments.
Sometimes blog commenting is good to companies especially new companies. This is because when the blogs are published and the comments viewed by online users, then it will enlighten them on what the site offers hence it will reach out to many people. In cases where a site is new and offering new and valuable services, then the blogs act as banners advertising the company hence people will get to know about the website. Social media networking sites like Facebook and twitter used blogs to advertise themselves in the internet pool.
When people see the positive comments about the site, then they are curious to know what the commenters saw in it hence will find themselves logging in to see for themselves. When they do, that means that there is more traffic to the site hence a higher rank in the search engine rankings